CASE STUDY

Canela Media

About Canela Media

Canela Media is a prominent company that offers a wide range of digital media services and products to connect with multicultural audiences, particularly focusing on the US Hispanic population. Founded in 2019, the company has rapidly grown into a leader in the industry, providing culturally relevant content and experiences to its audience.

One of the primary offerings of Canela Media is its first free streaming service for US Hispanics. This service features a diverse range of culturally relevant programming in both Spanish and English. It includes live channels, video-on-demand (VOD) content, and original programs. The streaming service can be accessed across various platforms, such as mobile devices, web browsers, smart TVs, and linear TV.

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Canela Media Timeline

2020

Isabel (Canela CEO) reached out to Adela after NegociosNow Article

2020

Invested in Seed $250k on Convertible Note ($10M Cap)

2021

Connected Isabel with Morgan Stanley

2021

Placed Julieta LaMalfa (Angeles Member) as a CFO

2022

Assisted and co-led $22M Series A with Acrew Capital (Angeles invested ~$2M at $180M post valuation)

2022

Connected Canela Media with NegociosNow

2022

Co-hosted a panel at Alumni Society that amplified Canela’s brand

2022

Placed Rodrigo Garcia as member of Board of Directors

2022

Connected and supported with a major bank service provider for a credit facility

2022-2023

Dozens of Social Media Amplification reaching to 100k+ people